Fabia (sedan/station wagon), the smallest car of Skoda
Roomster (van), a van of Skoda
Praktik (van), a van based on the Roomster, for workers use
Octavia Tour (sedan/station wagon), the old Octavia of Skoda
Octavia (sedan/station wagon), the new Octavia of Skoda
Yeti (SUV), the SUV of Skoda
Superb (sedan/station wagon), the largest car of Skoda
That was an overview about the products which you all could use. I will choose the Octavia station wagon (the new) one, for a closer look, to describe me and the segment.
The Octavia is the “family” car of Skoda there are many possibilities to configurate it.
First you must decide if you want the station wagon or the sedan. Both have some same features.
Quotation from the Skoda homepage:
The new Skoda Octavia offers not only all the benefits of the previous generation, such as quality workmanship, timeless design and voluminous luggage space, but also has new design elements, new technical elements and a greater degree of safety. It can satisfy varied wishes and needs. It is classic and modern. Still unique, yet different.
There you can see that there are some aspects for everyone which is similar in all cars. But there are also special lines, for each segment.
I will shortly present the German lines.
The “normal Octavia”, has five different design lines
Classic
The lowest line, with no luxury extras (no radio, no air-condition …)
Ambiente
The line with some basic extras (manual air-condition, radio, ESP…)
Elegance
One of the highest design lines for the model (automatic air-condition, leather seats …)
L&K (Laurin & Klement)
The highest design line for that model, with the most standard equipment.
Greenline
A special ecological design line with weight reduce and a fuel saving engine.
For all these design lines it is possible to order some extras like navigation system and so one.
But there are also two further models.
Scout:
Is a SUV based on the Octavia, with the elegance design line. But it has a 4 wheel drive, and is higher than the normal cars.
RS:
The sportive Octavia: It as special sportive design elements in the interior and exterior.
So as you can see there are special design lines, which speak to every segment, e.g. if you want to have a very sportive car you properly should have a closer look at the RS, or if you want to have a normal one, you can decide if the Classic has enough for you, or if you should order the Ambiente.
So those are the variables in the case.
Every design line is for a special segment and can be personalized for your personal needs.
For the different segments there are special marketing strategies. But in general it can be said, that there is a general campaign to advert the car.
In newspapers, there are adverts and perhaps special offers, in the internet on the Skoda homepage there are information and possibility to configurate your car, in TV/cinema/internet there are advertisements and furthermore there are special newspapers and TV magazines which test the car.
Now I will describe the segment to which I belong. I belong to the segment, which uses the car. Therefore there are, before buying it, special questions. Which design line do you need and which extras do you need, so that in the end there is the “perfect” car for you?
After buying the car, you are in another segment. You are now in the segment of using the service, when there is something broken on your car and has to be fixed.
Another segment in which you are is the “taking-care” segment. You have to look after your car, because it was a long time decision when you bought it.
So all in all it can be said, that there are several stages and segments when you purchase/use a car.
1. Getting information
2. Deciding which car you want
3. Buying the car
4. Using the car
5. Taking care of it
6. Service segment, when something is broken
And as a consumer you go through all these segments, and I did it as well.
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